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How Shaq Cashed In
Shaquille O'Neal used life lessons to build himself into one of the biggest pitchmen in sports.

Shaquille O'Neal used life lessons to build himself into one of the biggest pitchmen in sports.
Community impact was embedded in the business model. ... One of the things that's different about Angel City is that their sponsorship model directly invests 10% of sponsorship dollars into the community. So that's not an add-on or nice to have. That was very much built into its business equity, on and off the pitch.-- Angel City FC co-owner Willow Bay, on making community impact a key component of the NWSL team's business model.