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How Shaq Cashed In
Shaquille O'Neal used life lessons to build himself into one of the biggest pitchmen in sports.

Shaquille O'Neal used life lessons to build himself into one of the biggest pitchmen in sports.
Part of it is also you don’t have many of these spots, right? So I think people caught on to this trick over the past couple years, and it’s done really well in streaming. And as a result, a lot of people are lining up and wanting to do that.-- NBC Chair of Global Advertising & Partnerships Mark Marshall, on how some advertisers are gravitating to streaming-only ad spots during the Super Bowl, which make up about 10% of inventory.