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The Crossroads of America plans to grow its event-hosting skills as part of a new 25-year strategy.

The Crossroads of America plans to grow its event-hosting skills as part of a new 25-year strategy.
We've been pointing to this moment this weekend for as long as I've been involved, and certainly prior to that. So to have it be here and to have some certainty around at least the teams that will play here is a huge moment, and I think it’s a point where we can start getting excited about soccer.KC2026 CEO Pam Cramer, on the importance of the World Cup draw for local organizers.