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Great Ideas in Destination Branding
Destination marketing organizations are using clever, unique and effective ways to entice fans to visit their towns, moving beyond banner ads and pamphlets to promote their region.
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12.14.2025
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If the charter remains nothing more than a guaranteed entry into a single event, I think then values remain where they are today. What the teams have recognized are if those charters were to become permanent and therefore basically a franchise, the values are well north of $150 million. So, you’re sitting there with a charter that’s worth let’s say $25 million and by the stroke of Jim France’s pen, it will now be $150 million.-- NASCAR HOFer and JR Motorsports co-owner Dale Earnhardt Jr., on the benefits of making NASCAR charters permanent in the future.
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