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The metronomic reliability of, and epic battles among tennis legends like the Williams sisters, Novak Djokovic, Roger Federer and Rafael Nadal, have boosted the sport’s storytelling prowess and driven engagement with fans around the world over many years.
IMG ARENA’s Creative Content Takes Fans Inside the Ropes
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Quote of the Day
This is a show. There’s a hockey game that goes on, and that is so important. ... But we also know that people are here for an experience, for something different, and we’re going to give it to them.-- NHL President of Content & Events Steve Mayer, on the league's preparations for the Winter Classic.
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