Stats Perform

What if Team USA makes the World Cup Final? What U.S. media, sponsors, fantasy and prediction markets need to know

Underdog stories don’t just excite fans; they supercharge media consumption, prediction activity and sponsor interest. A deep U.S. run would create a once-in-a-generation moment for American media and sports businesses.

When sponsorship meets storytelling; How sports data is driving lasting value for brands and pro teams

As sport during the fall continues to captivate sports fans and with the FIFA World Cup on the horizon, brands and pro teams are searching for new ways to tell stories that connect with fans on deep, consistent and authentic levels. Enter smart usage of sports data.

U.S. soccer is about to have its moment. How will sports media rise to the occasion?

U.S. soccer has a once-in-a-generation opportunity to canonize the sport as a true U.S. pastime.

Quality Opta Data Extends Sport’s Thrills and Makes Them More Accessible

That was the world until 1992, when Sky Sports in the UK controversially introduced the ‘live score box’ during their brand-new coverage of the Premier League. It took until 1994 for the live score box to hit NFL broadcasts. When it happened, fans were so upset, the production team responsible recei...

This is a show. There’s a hockey game that goes on, and that is so important. ... But we also know that people are here for an experience, for something different, and we’re going to give it to them.
-- NHL President of Content & Events Steve Mayer, on the league's preparations for the Winter Classic.

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