Stats Perform

When sponsorship meets storytelling; How sports data is driving lasting value for brands and pro teams

As sport during the fall continues to captivate sports fans and with the FIFA World Cup on the horizon, brands and pro teams are searching for new ways to tell stories that connect with fans on deep, consistent and authentic levels. Enter smart usage of sports data.

U.S. soccer is about to have its moment. How will sports media rise to the occasion?

U.S. soccer has a once-in-a-generation opportunity to canonize the sport as a true U.S. pastime.

Quality Opta Data Extends Sport’s Thrills and Makes Them More Accessible

That was the world until 1992, when Sky Sports in the UK controversially introduced the ‘live score box’ during their brand-new coverage of the Premier League. It took until 1994 for the live score box to hit NFL broadcasts. When it happened, fans were so upset, the production team responsible recei...

To be honest with you, I never thought I’d ever be back courtside. I told my oncologist that [this] is the best medicine I could receive. It really is. I love the game. I love the people.
-- ESPN college basketball analyst Dick Vitale, on being able to return to the booth after multiple bouts of cancer over the past several years.

PODCAST