How verification tech, segmented pricing is driving higher ticket sales and revenue

When the San Francisco Giants wanted to generate more ticket revenue, they turned to XNow, the first verification-as-a-service (VaaS) and dynamic segmented pricing (DSP) platform.
Quote of the Day
This is a show. There’s a hockey game that goes on, and that is so important. ... But we also know that people are here for an experience, for something different, and we’re going to give it to them.
-- NHL President of Content & Events Steve Mayer, on the league's preparations for the Winter Classic.
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