- Changes within the financial services have left many across the industry struggling with the most basic questions about definitions and rights within what is, in aggregate, the largest sports sponsorship category.
- Deloitte recently became the IOC’s 14th TOP partner, and Timo Lumme, the IOC’s top marketing exec, tells my colleague Chris Smith that the Olympic governing body has no target for the size for its sponsor roster.
- Relocating the USA Swimming Trials from Omaha to Indianapolis will provide new revenue opportunities for the NGB, and at the top of the list is a centennial sponsor program that will aim to partner with local companies for longer-term engagements around the nine-day event.
- The energy drink battles are heating up as the NBA Playoffs get started, with BodyArmor and Gatorade both rolling out new creative, reports SBJ's Austin Karp.
- Wendy's will be the primary sponsor for Beard Motorsports' No. 62 entry with Noah Gragson this weekend at Talladega for the NASCAR Cup Series, marking the first time in around 20 years that the QSR has had its branding on a race car, notes SBJ's Adam Stern. Wendy's will have a pop-up restaurant in the infield.
