- Speedway Motorsports has sold out of the seven premium suites on the frontstretch at North Wilkesboro Speedway for the NASCAR All-Star Race, though those were mostly packaged with broader sponsorships with NASCAR’s premier sponsors -- Coca-Cola, Geico, Busch Beer and Xfinity -- plus Chevrolet and Tyson Foods, the latter of which will title sponsor the Craftsman Truck Series race taking place earlier that weekend, reports SBJ's Adam Stern.
- The NFL’s first TV sponsor in 12 years, TCL, is thinking social first with its activation plans, and it's also considering bolt-on deals with EA Sports, Amazon Prime Video and YouTube, reports my colleague Ben Fischer.
- Giants EVP/Business Operations Mario Alioto, who has been with the ballclub for 50 years, will end his time with the team when this MLB season concludes. Among his many achievements: Helping engineer the oversized Coke bottle icon in left field at what is now Oracle Park.
- The competition is heating up among agencies to rep WNBA players, as are endorsement deals, notes SBJ's Liz Mullen. One example: N.Y. Liberty G Sabrina Ionescu has deals with 2K Sports, AT&T, Autograph.io, Beats by Dre, Boardroom, BodyArmor, Kendall Automotive Group, Fanatics and Nike.
- Included in the $100 million in sponsorship revenue the AEG Global Partnerships team has generated for ASM Global are cross-portfolio deals with Mobilitie, ABM, Honeywell, DoorDash, and Clorox, notes SBJ's Bret McCormick.
- The NBA released an earlier-than-usual marketing campaign this week called “We Are All in the Finals," which features a cinematic approach and high-profile names across sports and genres, reports SBJ's Tom Friend.
- CrossFit has a new deal with Momentous to be the official supplements and sports nutrition sponsor of CrossFit and the CrossFit Games through 2025.
