Tonight in Unpacks: Saturday’s Chiefs-Texans tilt is getting a Madden NFL-themed alt-cast, and while this may look like a way to sell more video games, EA’s Andrea Hopelain explains on the Sports Media Podcast that it’s also about setting up the company for a future as an entertainment brand.
You’re reading the Lite version of SBJ Unpacks. Subscribe to SBJ All Access for the full version of this newsletter, plus daily email alerts, executive transactions, virtual SBJ Event access and dozens of other subscriber-only benefits. Here are the stories you’re missing in tonight’s full newsletter:
Also tonight:
- NASCAR mum on Chicago street race future after 2025
- How executives are preparing for the Super Bowl hospitality experience in New Orleans
- NFL vs. NBA: Battle for growth, viewers means more head-to-head clashes
- Football 2024: Private equity, international and a mega-verdict that wasn’t
Listen to SBJ's most popular podcast, Morning Buzzcast, where Abe Madkour wraps up his final appearance of the year with the historic 12-team CFP kicking off tonight, revisiting 2024’s Most Influential People in Sports Business, rounding up a handful of key executive moves and more.
Nominations for the 2025 Sports Business Awards are now open. SBJ is accepting nominations through 11:59pm ET on Monday, Jan. 20, 2025.
PUBLISHING NOTICE: This is the final edition of SBJ Unpacks of 2024. All SBJ newsletters are off for the holidays. Unpacks and Football return on Jan. 2. Happy holidays, and be well.