Tonight in Unpacks: For the second-straight year, viewership for MLB's All-Star Game hit an all-time low. But there were some bright spots, like gains in coveted male demographics, reports SBJ's Austin Karp.
Other headlines:
- MLB attendance, viewership up at All-Star break
- Bob Iger will remain Disney CEO through 2026
- Bucs launching creamsicle sub-brand with return of throwbacks
- Sports Media Podcast: Checking in on NYT, RSNs
- Aflac takes over deal for Atlanta Kickoff game
- Op-ed: DEI intentions can fall short when they are most needed
- Telemundo lands sponsors for Women's World Cup coverage
In this morning's Buzzcast, SBJ’s Abe Madkour's takes listeners into:
- Takeaways from PGA Tour’s visit to Congress on PIF deal
- Putting Home Run Derby’s viewership into context
- FIFA continuing to work toward equity for Women’s World Cup
- The Messi effect kicking in for Inter Miami
- Netflix’s ‘Quarterback’ series getting positive buzz