Sports Facility Naming Rights Directory
SBJ's data encompasses a wide array of facility naming-rights deals, spanning from the major leagues to the minors, collegiate sports and practice facilities.
Data and Directories
Marketing
SBJ Jersey and Helmet Sponsor Directory
Explore the evolution of uniform sponsorships across major U.S. sports leagues with SBJ’s comprehensive jersey and helmet sponsorship directory. Track over 240 verified deals from MLB, NBA, NFL, MLS, NHL, and more—updated regularly to reflect the dynamic uniform advertising landscape.
SPORTS FACILITY NAMING RIGHTS
AUDIENCE ANALYSIS
MLB media partners seeing big gains
Fox is seeing its best average through the first weekend of July since 2021, while ESPN’s “Sunday Night Baseball” package is at its best point since 2017.
Best Sports Business Cities: Soccer
Best Sports Business Cities: Soccer
In Sports Business Journal’s third year of its Best Sports Business Cities franchise, we rank the 25 U.S. markets with the strongest soccer economies.
Editor's Picks
Best Places to Work in Sports 2024
Sports Business Journal is recognizing its second annual class of Best Places to Work in Sports. The honorees represent industry segments covering the spectrum of sports, from major league teams to behind-the-scenes companies, with workforces that range from seven people to 8,000 employees.
Best Sports Business Cities: Event Hosting
Orlando has been tapped as the best sports business city for hosting events. See the full list.
Best Sports Business Cities
How SBJ ranked the best cities in which to conduct sports business, and why Dallas is so popular
Sports rules top 100 broadcasts, but lower than '23
Sports lead the top 100 broadcasts in 2024, led by the NFL, but its dominance was less in '24 than '23.
ALL DATA STORIES
MLB ASG notebook: Expect plenty of drones on ESPN for Home Run Derby
Home Run Derby viewership trend, activations around Atlanta and more from the MLB All-Star Game
By Mike Mazzeo and Austin Karp
MLB All-Star week in Atlanta brings highest ticket prices in a decade on secondary marketplace
Ticket prices for the marquee MLB All-Star week events in Atlanta are the highest in over a decade.
FIFA finishes with average attendance of 39,557 for Club World Cup
The first 32-team edition of the FIFA Club World Cup finished with an average attendance 39,557 for 63 matches this summer in the U.S., capped off by a tournament-best crowd of 81,118 for Chelsea’s victory over Paris Saint-Germain on Sunday at MetLife Stadium.
By Alex Silverman
The next competitive edge in sports: investing in your people
Mental health, leadership skills and emotional intelligence are no longer luxuries. They’re performance essentials. People are, and always will be, the ultimate competitive advantage.
By Ben Baroody
SBJ Jersey and Helmet Sponsor Directory
Explore the evolution of uniform sponsorships across major U.S. sports leagues with SBJ’s comprehensive jersey and helmet sponsorship directory. Track over 240 verified deals from MLB, NBA, NFL, MLS, NHL, and more—updated regularly to reflect the dynamic uniform advertising landscape.
Pacers turn local alliance with Lucas Oil into jersey patch deal
The Pacers have expanded a community partnership with Indianapolis-based Lucas Oil with a multiyear jersey patch deal that debuts at this week’s NBA 2K26 Summer League in Las Vegas. The sponsorship package was negotiated in-house.
By Tom Friend
Audience Analysis: Wimbledon starts hot; F1 stays hot; ION hot even without Caitlin Clark
ESPN got off to a hot start on Monday with Wimbledon, averaging 539,000 viewers from 6am-4pm ET. That marks the network’s best Day 1 on record for Wimbledon, and an increase of 37% from Day 1 last year.
By Austin Karp
U.S. sports betting handle for May looks to be slightly below April
U.S. handle for May is tracking slightly behind April, down 2%, with regulators in seven states still to report. It’s up 14% year-on-year in like states, the biggest jump since September (which beat September 2023 by 15%).
By Bill King
Audience Analysis: Travelers Championship has big weekend; Full NBA Playoffs up 5%
Game 7 of the 2025 NBA Finals drew 16.6 million viewers on ABC—marking the most-watched Finals game in six years—and helped lift total NBA Playoff viewership by 5% across ABC, ESPN, TNT, truTV, and NBA TV.
By Austin Karp
Data Drive: Where the women’s sports fans live, league by league
A new report shows the WNBA leads the way with 51% of women’s sports fans surveyed saying they are a fan of the league. More established leagues like the WTA, NWSL and LPGA follow all at 19-20%, while emerging leagues like PVF and LOVB (15% and 10%, respectively) are not far behind.
By Rachel Axon
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