Audience Analysis: Fox off to best NFL start since 2014
Fox is off to its best start to the NFL season since 2014 after last weekend’s national window fronted by Commanders-Cowboys.
Data and Directories
SBJ Sports Facility Naming Rights Directory
SBJ's data encompasses a wide array of facility naming-rights deals, spanning from the major leagues to the minors, collegiate sports and practice facilities.
SBJ Jersey and Helmet Sponsor Directory
Explore the evolution of uniform sponsorships across major U.S. sports leagues with SBJ’s comprehensive jersey and helmet sponsorship directory.
EDITOR'S PICKS
Women’s sports sponsorships: Changing the game
How women's sports is bringing in new brands and getting traditional sports sponsors to show up in different ways
Relocating high-demand games pushes WNBA to new attendance highs
The 15 games that WNBA teams relocated from their traditional home venue to a larger arena to accommodate high ticket demand drew 236,670, helping propel the league to a record 3.15 million in paid attendance this season.
NFL kicks off the season with its largest-ever sponsor roster
The NFL heads into the 2025 regular season with a league-record 46 sponsors, including six brands that are making their debut: Adobe, NetApp, Novartis, Jersey Mike’s, Abercrombie & Fitch and Breitling.
MLB attendance will surpass 70 million fans for third straight year
Major League Baseball’s overall attendance will surpass 70 million fans for the third consecutive season in 2025, despite the Tampa Bay Rays and A’s playing in minor-league ballparks.
AUDIENCE ANALYSIS
Civic Science/SBJ Sports Consumer Insights
NFL fans not in favor of a longer season, expansion of the ‘high costs’ of fandom
CivicScience/SBJ Sports Consumer Insights study looks a NFL fans
Data Drive
Data Drive: WNBA playoffs a feast for concessionaires
This edition's Data Drive looks at concessionaires for the WNBA's postseason.
Best Sports Business Cities: Soccer
Best Sports Business Cities: Soccer
In Sports Business Journal’s third year of its Best Sports Business Cities franchise, we rank the 25 U.S. markets with the strongest soccer economies.
TOP HONORS
Best Places to Work in Sports 2024
Sports Business Journal is recognizing its second annual class of Best Places to Work in Sports. The honorees represent industry segments covering the spectrum of sports, from major league teams to behind-the-scenes companies, with workforces that range from seven people to 8,000 employees.
Best Sports Business Cities: Event Hosting
Orlando has been tapped as the best sports business city for hosting events. See the full list.
Best Sports Business Cities
How SBJ ranked the best cities in which to conduct sports business, and why Dallas is so popular
Sports rules top 100 broadcasts, but lower than '23
Sports lead the top 100 broadcasts in 2024, led by the NFL, but its dominance was less in '24 than '23.
ALL DATA STORIES
Audience Analysis: Fox off to best NFL start since 2014
Fox is off to its best start to the NFL season since 2014 after last weekend’s national window fronted by Commanders-Cowboys.
By Austin Karp
Audience Analysis: Red River Rivalry best in years; NFL helps lift NHRA to record
The Red River Rivalry drew its best audience in at least 15 years, and the best audience yet for Texas-Oklahoma as a standalone game.
By Austin Karp
Gatorade, Anheuser-Busch stand out with fans among NBA sponsors
Gatorade, the league’s most-tenured sponsor, was the most likely to be identified as such by most fans, including 59% of those ages 45-64.
By David Broughton
Data Drive: WNBA playoffs a feast for concessionaires
This edition's Data Drive looks at concessionaires for the WNBA's postseason.
By David Broughton
Women’s sports sponsorships: Changing the game
How women's sports is bringing in new brands and getting traditional sports sponsors to show up in different ways
By Rachel Axon
LIV Golf Viewership: Inside 2025’s numbers on Fox
Looking at LIV Golf's viewership in 2025 when the league had rounds airing on the main Fox network.
PGA Tour Viewership: Breaking down the 2025 numbers
The PGA Tour saw viewership rise by 22% in the 2025 season.
AiFi’s new CEO touts its growing capability with ‘eddie’
AiFi introduced us to eddie this week, an AI agent whose name is an acronym for “Event Driven Data Interpretation Engine.” This new API converts physical movement into data that can be sifted, questioned, and mobilized on to develop higher efficiency and throughput.
By Ethan Joyce
D-Prime: A better way of measuring sponsor recognition
A common measure for determining sponsorship success is based on how many fans say “yes” when asked if a brand is a sponsor. On the surface, that might seem like a win. But fans also say “yes” to brands that are not sponsors.
By Bob Madrigal and Jesse King
Audience Analysis: Cowboys-Packers big for NBC; Dublin debut among NFL Network’s int’l best
NBC led all Week 4 NFL windows with 26.9 million viewers for the Packers-Cowboys game on “Sunday Night Football,” marking the best of NBC’s 19 overtime “SNF” games since it acquired the package back in 2006.
By Austin Karp
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