SBJ's data encompasses a wide array of facility naming-rights deals, spanning from the major leagues to the minors, collegiate sports and practice facilities.
Explore the evolution of uniform sponsorships across major U.S. sports leagues with SBJ’s comprehensive jersey and helmet sponsorship directory.
Explore the official sponsors and host city supporters of the 2026 FIFA World Cup. Discover how global brands and local communities are shaping the tournament’s excitement and impact.
MLS rolls into its 31st season with 34 sponsors at the league level, with a strong renewal rate among its tenured partners paired with a dozen brands that have joined the roster in the past three years.
More than 1.7 million fans attended the 47 FBS postseason games since Dec. 13, down 9% from the 2024-25 bowl season.
A record-tying nine MLB teams combined to contribute a record $402.6M in luxury taxes in 2025.
Saturday night sports telecasts saw a noticeable impact from the uptick around cable news surrounding the start to the war between Iran, Israel and the U.S. Across CNN, Fox News and MS Now, the average viewership was up 122% compared to the same primetime period the prior week.
The SBJ Women's Sports Newsletter Data Drive item for the March 3, 2025, edition looks at the state of practice facility investment in the WNBA.
For the past two decades, Team USA’s success has been fueled by the podium power of its female athletes. Now, the trend is shifting to the Winter Games.
A CivicScience/SBJ Sports Consumer Insights survey found that MLB fans favor a salary cap. More than a third of the fans surveyed selected Nashville as the favorite market for expansion, and Budweiser was the most recognized sponsor.
In Sports Business Journal’s third year of its Best Sports Business Cities franchise, we rank the 25 U.S. markets with the strongest soccer economies.
The honorees represent industry segments covering the spectrum of sports, from major league teams to behind-the-scenes companies, with workforces that range from seven people to 554 employees.
Orlando has been tapped as the best sports business city for hosting events. See the full list.
How SBJ ranked the best cities in which to conduct sports business, and why Dallas is so popular
Sports Business Journal is recognizing its second annual class of Best Places to Work in Sports. The honorees represent industry segments covering the spectrum of sports, from major league teams to behind-the-scenes companies, with workforces that range from seven people to 8,000 employees.
A new PBR Cowboy Bar in Chicago's Wrigleyville opens this summer as PBR and Cordish Companies continue to expand their bull-riding themed bar concept to new markets.
Saturday night sports telecasts saw a noticeable impact from the uptick around cable news surrounding the start to the war between Iran, Israel and the U.S. Across CNN, Fox News and MS Now, the average viewership was up 122% compared to the same primetime period the prior week.
The SBJ Women's Sports Newsletter Data Drive item for the March 3, 2025, edition looks at the state of practice facility investment in the WNBA.
On Sunday, when Team USA beat Canada in overtime for the gold, Disney+ saw its biggest spike yet for the film "Miracle," which chronicled the 1980 “Miracle on Ice” squad, with a 21x increase in hours watched for the film vs. a normal Sunday average.
With the NHL basking in the aura of an Olympic gold medal, the league heads into the final seven weeks of the regular season on pace to set a total attendance record for the fourth consecutive regular season.
Saturday’s LAFC-Inter Miami match at L.A. Memorial Coliseum drew 75,673 fans, propelling the league to a total attendance of 387,271 for the weekend’s 15 games.
Team USA’s overtime win over Canada for the gold medal on Thursday at the Milan Cortina Games was the most-watched women’s hockey game on record, with USA Network drawing 5.3 million viewers.
NBC finished with 8.463 million viewers for the NBA All-Star Game on Sunday afternoon, marking the best figure for the event since TNT drew 9.09 million in 2011. The NBA ASG on Sunday drew another 337,000 viewers on Telemundo (for a total of 8.8 million).
Looking at the new rank of top markets for the Super Bowl, Providence (R.I.) led all markets with a 51.2 local rating. There was apparently some hate-watching in Buffalo, which came in at No. 2.
MLS rolls into its 31st season with 34 sponsors at the league level, with a strong renewal rate among its tenured partners paired with a dozen brands that have joined the roster in the past three years.
