SBJ's data encompasses a wide array of facility naming-rights deals, spanning from the major leagues to the minors, collegiate sports and practice facilities.
Explore the evolution of uniform sponsorships across major U.S. sports leagues with SBJ’s comprehensive jersey and helmet sponsorship directory.
A record-tying nine MLB teams combined to contribute a record $402.6M in luxury taxes in 2025.
The NBA continues to add new sponsor categories and to expand marketing rights internationally
MLB clubs find myriad ways to attract fans to the ballpark and handed out more than 12 million game-day giveaways and offered more than 1,100 specialty ticket packages in 2025.
Explore the official sponsors and host city supporters of the 2026 FIFA World Cup. Discover how global brands and local communities are shaping the tournament’s excitement and impact.
ESPN set a number women’s volleyball records with the NCAA regionals last week. The semifinals and finals of the regionals had its best audience yet at 530,000 viewers. The regional finals alone averaged a record 753,000, while the semifinals set a record with 402,000.
A CivicScience/SBJ Sports Consumer Insights survey found that MLB fans favor a salary cap. More than a third of the fans surveyed selected Nashville as the favorite market for expansion, and Budweiser was the most recognized sponsor.
Late November saw a pro hockey record made, then broken later that same week, while soccer, along with its on-side attendance record for the champs, also captured 1,184,000 viewers in prime time on CBS, making it the league’s most-watched match in history.
In Sports Business Journal’s third year of its Best Sports Business Cities franchise, we rank the 25 U.S. markets with the strongest soccer economies.
The honorees represent industry segments covering the spectrum of sports, from major league teams to behind-the-scenes companies, with workforces that range from seven people to 554 employees.
Sports Business Journal is recognizing its second annual class of Best Places to Work in Sports. The honorees represent industry segments covering the spectrum of sports, from major league teams to behind-the-scenes companies, with workforces that range from seven people to 8,000 employees.
Orlando has been tapped as the best sports business city for hosting events. See the full list.
How SBJ ranked the best cities in which to conduct sports business, and why Dallas is so popular
A record-tying nine MLB teams combined to contribute a record $402.6M in luxury taxes in 2025.
ESPN set a number women’s volleyball records with the NCAA regionals last week. The semifinals and finals of the regionals had its best audience yet at 530,000 viewers. The regional finals alone averaged a record 753,000, while the semifinals set a record with 402,000.
Fox drew 1.23 million viewers for the FIFA World Cup Draw last Friday, marking the event’s best audience on U.S. airwaves.
The NBA continues to add new sponsor categories and to expand marketing rights internationally
The L.A. Kings have signed customer engagement technology company Twilio as their away helmet sponsor under a new multiyear agreement.
Late November saw a pro hockey record made, then broken later that same week, while soccer, along with its on-side attendance record for the champs, also captured 1,184,000 viewers in prime time on CBS, making it the league’s most-watched match in history.
Thanksgiving week was a boost for the NBA, as the Emirates NBA Cup had its best group play audience yet with an average of 1.5 million viewers for games across, ESPN, NBC, Peacock and Prime Video.
Among the 20 most-watched games of the regular season, Fox has the top two games in Ohio State-Michigan and the Texas-Ohio State game from Week 1. But ABC delivered 17 of the top 20, fueled again by the SEC package.
U.S. Bank Stadium generated the best stadium operating revenue figure, $46.5M, in its nine-year history, according to the Minnesota Sports Facilities Authority’s 2025 fiscal year annual report.
A CivicScience/SBJ Sports Consumer Insights survey found that MLB fans favor a salary cap. More than a third of the fans surveyed selected Nashville as the favorite market for expansion, and Budweiser was the most recognized sponsor.
