The Business of Soccer
From 1994 to 2026: Soccer’s long business ascent in America
During a fun discussion that looked back on the impact of the last time the World Cup was in the U.S., 1994 in L.A., three panelists shared their memories of when soccer occupied the margins of the American sports economy during SBJ’s Business of Soccer.
Soccer’s North American growth is no longer theoretical
In the final session of SBJ’s two-day Business of Soccer conference that had been already packed with insights from leaders of the global game, FIFA Chief Business Officer Romy Gai opened with a headline figure that framed the conversation: All 16 global sponsorship slots for the upcoming World Cup ...
Sights from SBJ’s Business of Soccer Day 2
Business of Soccer wrapped up at Mercedes-Benz Stadium in Atlanta on Thursday, with speakers like Arthur Blank discussing the state of the sport.
Sights from SBJ’s Business of Soccer Day 1
SBJ’s Business of Soccer conference began Wednesday at Mercedes-Benz Stadium in Atlanta, starting with a panel featuring MLS Commissioner Don Garber, FIFA VP Victor Montagliani and U.S. Soccer President Cindy Parlow Cone.
Engaging younger fans in the era of TikTok creators and YouTube influencers
Innovative content strategies and data-driven experiences that resonate with younger audiences were key topics at SBJ’s The Business of Soccer event at Mercedes Benz Stadium in Atlanta. Nielsen Sports Global GM Jon Stainer, Mondelez Head of Global Brand Marketing/Refreshment Category Lauren Flanigan...
Soccer leaders expect tweaks to FIFA operating model for 2031 Women’s World Cup
ATLANTA -- U.S. Soccer President Cindy Parlow Cone and FIFA VP/Concacaf President Victor Montagliani each indicated Wednesday that FIFA’s centralized operating model for the 2026 Men’s World Cup could be adjusted for the 2031 Women’s World Cup, which the U.S. is expected to co-host alongside Mexico,...
Much to discuss in the business of soccer
SBJ’s inaugural Business of Soccer, presented by Concacaf and MLS, brought together some of the sport’s most plugged-in people in North America just over a year before the arrival of the 2026 FIFA World Cup. Here’s a snapshot of happenings in the sport that were discussed both onstage and at the hot...
MLS, Concacaf eye bigger U.S. soccer conversation
Two of the key power brokers in North American soccer gave their perspectives on key issues facing the sport to close out SBJ’s Business of Soccer conference, presented by MLS and Concacaf, in conjunction with Leaders in Sport.
SDFC’s Tom Penn discusses prep for first season
San Diego FC CEO Tom Penn sits down with SBJ’s Alex Silverman to discuss the preparations for the inaugural season for the MLS’ newest club. Penn also discusses the organization’s approach to improving the fan experience as well as the team’s Right to Dream Academy.
Business of Soccer roundup: Insights into the global game
The Business of Soccer presented by Concacaf & MLS provided a clear window of the successes and trends underpinning the game.
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Quote of the Day
Before the Super Bowl in 2025, we met with our leadership and said we didn’t want to do something that had already been done. We identified Jameis that year as someone who was, by every metric we could count, the number one NFL player on social, just for his virality, his moments and his Jameisisms.-- Fox Sports Exec Dir of Digital & Social Nick Rago, on why the network chose N.Y. Giants QB Jameis Winston as a roaming, social-first correspondent for its World Cup coverage.
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