Clark Hunt: Ownership, Legacy, and the Continued Globalization of Football · 30:55

In this episode of On Stage, Clark Hunt, Chairman and CEO of the Kansas City Chiefs and Chairman of FC Dallas, joins Coy Wire, sports anchor and correspondent at CNN, for a fireside chat on ownership, legacy, and the continued globalization of football. Recorded on Wednesday, March 25, at SBJ’s The Business of Soccer event in Atlanta, the conversation offers a unique perspective from one of the most influential ownership figures spanning both the NFL and global soccer. As the son of Lamar Hunt, a founding figure in the NFL and a pioneer of American soccer, Clark Hunt reflects on carrying forward a legacy while building for the future—across leagues, markets, and generations of fans.     Key themes include:  - Ownership Across Sports: How Hunt balances leadership between the NFL and MLS, and what each league can learn from the other  - The Global Opportunity: Why soccer continues to expand in the U.S., and how international dynamics are shaping the sport’s future - Sustaining Success: Lessons from building a championship organization with the Kansas City Chiefs  - Legacy and Responsibility: What it means to steward iconic franchises while evolving with the modern sports landscape  - The Future of Football: Where the NFL and global soccer are headed—and how ownership will play a role in that trajectory  It’s a thoughtful look at leadership from an owner operating at the intersection of tradition and transformation.  🔔Subscribe to SBJ on YouTube: https://bit.ly/41bbXaV #soccer #mls #worldcup #nfl #chiefskingdom #kcchiefs 00:00 – The 1994 World Cup & a Pivotal Moment for U.S. Soccer 00:24 – Introduction: Clark Hunt on Leadership, Legacy & Global Football 01:06 – Balancing NFL Dynasties and a Lifelong Love of Soccer 01:40 – Growing Up in a Multi-Sport Ownership Family 02:27 – World Cups, Fan Passion & Lamar Hunt’s Soccer Vision 03:27 – Walking Away From Football to Play Soccer at SMU 04:53 – College Soccer Lessons & Preparing for MLS Before It Existed 05:16 – Lamar Hunt’s Perseverance and Fan-First Philosophy 06:51 – Building Soccer-Specific Stadiums & MLS Infrastructure 07:12 – Working With Family: FC Dallas, Sibling Rivalry & World Cup Bids 08:22 – Reimagining Toyota Stadium for the Future Fan Experience 10:31 – MLS Calendar Shift: Why 2027 Will Be Transformational 12:24 – Don Garber’s Leadership and Saving Major League Soccer 14:09 – FC Dallas Academy, Youth Development & Player Pipelines 17:47 – Transfers, Club Valuations & the Business Growth of MLS 21:14 – Hosting the 2026 World Cup: Dallas, Kansas City & Family Legacy 27:49 – Rapid Fire Q&A, Personal Reflections & Closing Thoughts

April 7, 2026