Partner Insight Segment Don't Think Feel Harness Technology to Move Audiences · 19:23

Discover how technology can transform fan experiences in sports venues without losing the emotional connection that makes live events unforgettable. In this insightful talk, John Roberson, CEO of Advent, introduces the CARE Framework—Curate, Amaze, Reward, Engage—and explains why it’s not about the screens, but the stories behind them. Learn how to harness tech to create moments that matter and drive loyalty, engagement, and revenue. Timestamps 00:00 – Opening remarks: Why shared experiences forge brand loyalty 01:07 – Introduction of John Roberson, CEO of Advent 01:50 – Welcome to Nashville and the philosophy behind live experiences 03:06 – Technology as a tool: From the wheel to modern stadium screens 04:09 – The kiss cam example: Human moments vs. tech obsession 05:39 – Bruce Lee’s lesson: “Don’t think. Feel.” Emotional content matters 06:57 – The real goal: Storytelling and emotion, not just technology 07:58 – Introducing the CARE Framework for fan engagement 08:58 – C = Curate: Designing the audience journey 10:03 – A = Amaze: Surprise and delight through unexpected experiences 11:07 – R = Reward: Giving fans control and personalized content 12:17 – E = Engage: Co-owning the moment and building belonging 14:08 – Why emotional content drives revenue and sponsor value 15:38 – Case study: Masters golf and the power of human stories 16:56 – Closing thoughts: Focus on glory, not the finger—story over screen

July 23, 2025