The Home Advantage: Going DTC With Deltatre and the Dallas Mavericks · 43:27

This SBJ Live episode examines how the Dallas Mavericks and Deltatre built and launched Mavs TV, a direct-to-consumer streaming product paired with a free over-the-air distribution strategy. The conversation details the shift away from the RSN model, the prioritization of reach and fan accessibility, and the pricing and packaging decisions that drove subscription growth. Executives from both organizations outline the technical and commercial partnership required to deliver the platform, including phased rollout, integration with NBA infrastructure, and ongoing optimization through analytics. The discussion also explores content strategy, advertising and monetization, first-party data opportunities, and key learnings for teams evaluating their own DTC approach. Speakers: Beau Decker, Head of Strategy & Growth, Deltatre Ronnie Fauss, SVP, Business Development, Dallas Mavericks 00:00 Opening and introduction 01:44 Beau Decker (Deltatre) background and role 04:10 Origin story of Mavs TV 05:41 Declining viewership and strategic pivot 07:17 Pricing, subscriptions, and fan incentives 09:12 Deltatre partnership and platform strategy 12:56 NBA integration and League Pass access 14:09 Internal team structure and resources 17:17 Phased launch and platform rollout 19:27 Content strategy and programming approach 22:07 Engagement trends and content performance 23:38 Advertising model and monetization approach 28:31 First-party data and business impact 33:12 Audience insights and fan behavior 34:45 Key challenges in launching DTC 39:57 Advice for teams considering DTC models 42:43 Closing remarks #SBJLive #SportsMedia #Streaming #DTC #NBAMedia #MavsTV #SportsBusiness #OTT #FanEngagement #MediaRights #DigitalTransformation

June 16, 2026