Industry Insight: Discover’s Groundbreaking Deals & Strategic Partnerships College Athletics - 2025 BIS · 24:18
The panel highlights how brands leverage collegiate sports to drive national reach, integrate media and sponsorship, and adapt to changing fan behaviors. They emphasize authentic engagement through on-site activations, expansion into women’s and Olympic sports, and balancing traditional broadcast with innovative digital strategies. The discussion also covers ROI measurement, creative partnerships, and future opportunities for deeper fan connection. Key Topics: - Media Integration & Amplification - Expansion into Women’s & Olympic Sports - Authentic Engagement & ROI Measurement Chapters: 00:00 – Introduction & Panel Overview 01:14 – Why Discover Entered Big Ten Sponsorship 05:00 – Media Integration Across Broadcast Partners 10:00 – On-Site Activations & Fan Connection 22:30 – Expansion into Basketball & Olympic Sports 25:00 – Women’s Sports as a Strategic Priority 29:30 – Measuring ROI & Multi-Year Partnership Benefits 39:30 – Closing Remarks & Future Outlook
July 21, 2025
Watch Next
The Business of Women’s Sports: Growing Audience, Investment and Scale - WCOS 2026
The Business of Women's Sports: Sponsorship Opportunities in an Evolving Landscape
Creating Personalized Experiences How Marketers are Delivering One to One Fan Experience - 2024 BIS
Agency Consulting Heads Weigh in On Challenges & Opportunities They & Their Clients Face - 2024 BIS
Fireside Chat: Kate Johnson - Driving Brand Investment in Women's Sports - 2024 BIS
Insiders Weigh in on the Biggest Industry Issues and Trends - 2024 BIS
Beyond the Horizon: Media Trends Shaping the Future of Sports Broadcasting - Media Innovators 2024
Trends in Corporate Partnerships - BIS 2025
Spotlight Angel City FC: Building Deeper Connections with Women’s Sports - BIS 2025
Capitalizing on the Growth and Momentum of Women's Sports - 2025 BIS
