Conversation with Michael Johnson at Cannes · 9:06

In this SBJ/Leaders in Sport at Cannes video, CEO/Commissioner of Grand Slam Track and 4-time Olympic Gold Medalist Michael Johnson, joins Leaders in Sport's James Emmett to discuss where the league stands after canceling the final event of the first season. Johnson also explains Grand Slam Track’s media strategy and how they are leveraging social to engage with their audience. Johnson also explains why track must be more prevalent in non-Olympic years to enhance the athlete’s overall brand value. Finally, Johnson lays out plans for year two of Grand Slam Track. The duo spoke at this year’s SPORT BEACH at the Cannes Lions International Festival of Creativity. #grandslamtrack #michaeljohnson #cannes

June 20, 2025