🤝 @RiyadhAir, new main sponsor.
— Atlético de Madrid (@atletienglish) August 10, 2023
Welcome to the Red & White family! ❤️🤍✈️#RiyadhAir | #FutureTakesFlight
LaLiga club Atlético Madrid named new Saudi Arabian airline Riyadh Air its shirt sponsor in a multi-year deal. The statement "did not give the value" of the deal. Riyadh Air, which will start flights in 2025, is owned by Saudi Arabia Public Investment Fund (REUTERS, 8/10). Riyadh Air replaces WhaleFin as Atleti's shirt sponsor despite the club's deal with the crypto firm having been signed through 2027. Atletico's deal with Riyadh Air will run through the '26-27 season and is reportedly worth €40M ($44M) per season. The deal marks "the first major sponsorship of a club in a top European league by a Saudi company." Meanwhile, the LaLiga club also named Capital Energy the sponsor of its training kit (2PLAYBOOK, 8/10).