The NBA posted a 15% audience gain for the All-Star Game on Sunday night, but it was still the event’s second-lowest viewership figure on record, per fast-national figures. The East’s 211-186 win over the West in Indianapolis on TNT/TBS/truTV averaged 5.3 million viewers, up from the record-low 4.6 million last year from Salt Lake City. Two years ago in Cleveland -- and with competition from the Beijing Winter Olympics -- the All-Star Game drew 6.3 million viewers.
NBA All-Star Saturday night also had a nice gain, posting the event’s largest audience since 2020. TNT and truTV averaged 4.6 million viewers for the night, highlighted by a peak audience of 5.4 million viewers for Stephen Curry taking on Sabrina Ionescu in a special 3-point contest from 10:00-10:15pm ET (this aired after the regular 3-point contest). Saturday night is up 35% from last year.
