Jerry Seinfeld’s upcoming Netflix comedy “Unfrosted” will be featured during this weekend’s IndyCar race at Long Beach as driver Linus Lundqvist will “drive a car painted to look like a Pop-Tart” in recognition of the movie, according to Jenna Fryer of the AP. Chip Ganassi Racing’s No. 8 will be “painted in the texture of an unfrosted Pop-Tart along with images of Seinfeld and some of the movie cast members.” The partnership, which is in collaboration with Ganassi sponsor American Legion, is promoting the May 3 film release. American Legion signed off on the promotion as “part of its ‘Be the One’ mission” that aims to "save the lives of veterans by raising awareness, destigmatizing mental-health treatment and educating veterans, service members and their loved ones about what to do when a person appears at risk of suicide." Comedy is often used as a way to “alleviate the symptoms” that can "lead to thoughts of suicide" (AP, 4/17).
Pop-Tart likeness to be featured on Ganassi car at IndyCar race in Long Beach
