ESPN for the second straight summer will carry the 2024 DirecTV Soccer Champions Tour, a series of six exhibition matches in the U.S. featuring top European clubs, across its linear networks and ESPN+ streaming service. The event is in its second year under the direction of global investment firm Sixth Street.
This year’s edition features Real Madrid, Barcelona, AC Milan, Manchester City and Chelsea. All six matches will be available in both English and Spanish. Sports Media Advisors provided counsel to the Soccer Champions Tour in its negotiations with ESPN.
Legends, a firm in which Sixth Street holds a majority interest, manages commercial revenue for the tour, including sponsorship, premium seating, merchandise, ticket marketing and promotions. AEG oversees tour operations, team operations, stadium relationships and ticket sales. Two of the matches are produced in partnership with Florida Citrus Sports’ FC Series.
