Intermex signs sponsorship deal with Galaxy, venue
International Money Express (Intermex), a money remittance provider to Latin America and the Caribbean, has signed its first-ever sports sponsorship deal with the Galaxy and Dignity Health Sports Park. The multiyear agreement, which will run through the 2028 Olympic Games in L.A., makes Intermex the...
NWSL adds Tylenol to sponsorship roster
Tylenol will be the official pain reliever of the NWSL under a new multiyear sponsorship agreement between the brand’s parent company, Kenvue, and the league. The deal will see Tylenol’s logo featured on the bags used by NWSL trainers, which will also be stocked with Tylenol products. In addition, T...
CT United retains Wasserman to sell stadium name
Connecticut Sports Group (CTSG), the owner of MLS Next Pro expansion club CT United FC, has retained Wasserman as the club’s sales agency of record. Wasserman’s primary remit will be to sell naming rights for the team’s forthcoming waterfront stadium in Bridgeport. Construction on the 10,000-seat st...
KC Current owners acquire HB Køge women’s soccer club in Denmark
Angie and Chris Long, the majority owners of the NWSL KC Current, are expanding their portfolio to include multiple women’s soccer clubs, beginning with the acquisition of Danish club HB Køge Women. While numerous American investors have expressed ambitions of multi-club ownership in women’s soccer,...
Relevent unveils leadership of new UEFA business
Relevent Sports has launched its new subsidiary called Relevent Football Partners to manage the global commercial rights for all UEFA men’s club competitions from 2027-2033 after winning the opportunity in an open tender process in March. Relevent CEO Daniel Sillman will serve as Exec Chair of the n...
Best Sports Business Cities: Soccer — No. 3: Atlanta
Teams: Atlanta United (2017), MLS Next Pro Atlanta United 2 (2018)
Best Sports Business Cities: Soccer — No. 2: New York / New Jersey
Teams: New York Red Bulls (1996), NJ/NY Gotham FC (2006), New York City Football Club (2015), MLS Next Pro New York Red Bulls II (2015), MLS Next Pro NYCFC II (2022), USL Super League Brooklyn FC (2024), USL League One Westchester SC (2025)
Best Sports Business Cities: Soccer — No. 4: Miami
Teams: USL Championship Miami FC (2016), Inter Miami CF (2020), MLS Next Pro Inter Miami CF II (2022), USL Super League Fort Lauderdale United FC (2024)
Best Sports Business Cities: Soccer
In Sports Business Journal’s third year of its Best Sports Business Cities franchise, we rank the 25 U.S. markets with the strongest soccer economies by factoring in key drivers such as market-specific fan avidity, venue development and commitments from investors and brands (read more about our meth...
Best Sports Business Cities: Soccer — No. 9: San Francisco Bay Area
Teams: San Jose Earthquakes (1996), USL Championship Oakland Roots SC (2019), MLS Next Pro The Town FC (2022), Bay FC (2024)