The NHL has hired Sean Eggert as its new SEVP & CMO and Julie Yufe as EVP & Managing Director of International amid a major reorganization of its business staff. The restructuring, which was communicated to league staff Wednesday and clubs Friday afternoon, reduces the number of direct repor...

Average attendance across MLS is up 1% from roughly the same point last season, putting the league on pace to record its second-best mark even before a potential World Cup bump. The league began a seven-week break in its schedule this week in advance of the international competition being held in th...

CBS Sports has signed a four-year deal to carry all matches from the top division of women’s soccer in England, the Women’s Super League (WSL). The deal begins with the 2026-27 season -- the first with an expanded 14-team field -- and runs through the 2029-30 season.

On Location says it has “allocated” more than 500,000 individual hospitality packages for this summer’s FIFA World Cup, which is being held in 16 venues across the U.S., Canada and Mexico.

Google will serve as the presenting sponsor of the U.S. Soccer’s roster reveal show for the 2026 FIFA World Cup next week under a new deal struck with just weeks to kickoff. The multiyear agreement, terms of which were not disclosed, makes the search giant an official sponsor of both the men’s and w...

NEW YORK — More than any time in recent memory, hockey has been part of the zeitgeist over the past year. Some of that has been the NHL’s doing; some has been “Heated Rivalry.”

NEW YORK — The 19th annual Sports Business Awards were celebrated Wednesday night at the Marriott Marquis Times Square.

MLS clubs’ activation plans for this summer’s World Cup are taking shape, as 20 of the league’s 30 teams have announced plans to hold Soccer Celebration events in their home markets during the competition. Announcements from the remaining 10 teams are expected over the next few weeks ahead of the Wo...

As CEO of Kansas City’s host committee for the 2026 FIFA World Cup, Pam Kramer is responsible for ensuring the tournament’s smallest host market by metro-area population makes good on a generational opportunity to showcase itself to the world.

Mastercard has signed on as a sponsor of Inter Miami and Nu Stadium, building on its endorsement relationship with the team’s star player, Lionel Messi, that began in 2018. The deal designates Mastercard as the club’s exclusive payment services partner and marks Inter Miami’s third deal in an adjace...