Boston Legacy FC signs T.J. Maxx as front-of-kit sponsor
Incoming NWSL expansion club Boston Legacy FC has signed discount retail chain T.J. Maxx as its inaugural front-of-kit sponsor under a multiyear agreement beginning in 2026. The deal, which designates T.J. Maxx as Legacy FC’s official apparel and fashion partner, is the club’s first major corporate ...
Dynamo, Dash hire Nicolò Zini from Miami World Cup committee as CRO
The Houston Dynamo and Dash have hired NICOLÒ ZINI from Miami’s local World Cup host committee to serve as CRO of the jointly owned MLS and NWSL franchises.
Analysis: What’s on Berman’s agenda after NWSL contract extension
The NWSL has given Commissioner Jessica Berman a three-year contract extension that will keep her on board through the 2028 season.
Islanders hire AEG’s Cheeseman as President of Business Ops
The Islanders have hired longtime AEG Sports COO Kelly Cheeseman as their president of business operations and an alternate governor on the eve of their 2025-26 season. Cheeseman, a 2014 SBJ Forty Under 40 honoree, has spent virtually his entire career at AEG since joining the L.A. Kings’ ticket sal...
FMF taps Team Marketing for media rights sales
The Mexican Football Federation (FMF) has appointed Swiss agency Team Marketing to develop media strategy and sell men’s, women’s and youth national team rights globally for the 2026-30 and 2030-34 cycles. Univision currently holds the Spanish-language Mexican national team rights in the U.S., with ...
Vanda replaces Solo Stove as Islanders’ jersey patch
The Islanders have signed D.C.-based Vanda Pharmaceuticals as their home and away jersey sponsor, becoming the first NHL team to promote a pharmaceutical company on their sweaters since the program began in the 2022-23 season. The team moved quickly to find a new jersey sponsor during the offseason ...
Wild, Blue Jackets re-up with FanDuel Sports Network
The Wild and Blue Jackets have each signed short-term extensions of their local media rights agreements with Main Street Sports Group, the owner of the FanDuel Sports Network group of regional sports networks. The renewals to remain on FDSN buck a trend in the NHL that has seen teams such as the Lig...
Reign land pet insurer Trupanion as front-of-kit sponsor
The NWSL’s Seattle Reign FC have their first new front-of-kit sponsor since coming under the ownership of the Sounders and Carlyle Group last year, signing locally based pet insurance company Trupanion to a multiyear deal. The front-of-kit spot had been vacant since the end of last season, and Trupa...
Reign land Trupanion as front-of-kit sponsor
The NWSL’s Seattle Reign FC have their first new front-of-kit sponsor since coming under the ownership of the Sounders and Carlyle Group last year, signing locally based pet insurance company Trupanion to a multiyear deal. The front-of-kit spot had been vacant since the end of last season, and Trupa...
NHL eyes Gen Z with ad spots for 2025-26 season
The NHL remains laser-focused on Gen Z with its promotional creative for the 2025-26 season, picking up where the league left off last season. This year’s slate of four spots, which will be rolled out throughout the season, features the league’s biggest stars humorously connecting hockey to relatabl...