The ADs at Texas and Texas A&M have scheduled joint press conference for next Thursday in Houston, and sources said "they expect to introduce a title sponsor for the renewal of the Lone Star Showdown football rivalry between the two schools" (HOUSTON CHRONICLE, 8/15).
Luxury brand Louis Vuitton has signed Real Madrid MF Jude Bellingham as a brand ambassador (WOMEN'S WEAR DAILY, 8/16).
The Univ. of Pittsburgh has partnered with Rally House, a leading sports and merchandise retailer, "for the store to become Pitt's official team store." Rally House operates more than 200 locations across 20 states (PITTSBURGH BUSINESS TIMES, 8/15).
