Upstart sports drink brand Recover 180 is adding a number of NBA players to its roster of brand endorsers ahead of the 2024-25 season, bringing on Warriors G Buddy Hield, 76ers G Jared McCain and Lakers G Austin Reaves. Over the summer, the brand added Warriors F Trayce Jackson-Davis and had an existing deal with Clippers G James Harden. Recover 180 had also gotten deeper in NFL player endorsements this season, adding Cardinals QB Kyler Murray, 49ers QB Brock Purdy and Seahawks RB Kenneth Walker III. The brand also has Yankees SS Anthony Volpe, Pro Football HOFers Michael Strahan and John Elway, former NFLers Rob Gronkowski and Drew Brees and PGA Tour golfer Wyndham Clark. The brand got into NIL last March Madness with a short-term deal for McCain, who was then playing for Duke. Since launching, Recover 180 now has national distribution with large outlets like Amazon/Whole Foods Market and QuikTrip, as well as a number of regional retail chains.