TNT Sports will broadcast gamified alt-casts of next week’s 2024 Emirates NBA Cup knockout rounds in partnership with Genius Sports and 2K Sports' NBA 2K25. While TNT will carry the primary game coverage, the NBA 2K25 DataCast will be available on truTV and Max, combining AI-powered analytics from GeniusIQ and video game elements from NBA 2K25, such as the Shot Meter, 2K Badges and the use of traditional 2K camera angles. GeniusIQ will provide player and ball tracking datapoints such as shot probability.
This follows TNT Sports’ NHL and MLB playoff DataCasts, although this time with gamification as well, while continuing to bolster truTV’s standing as a sports destination and the value proposition of a premium subscription product like Max. This is the second such alt-cast announcement leveraging GeniusIQ following the recent NBC Sports promotion of its EA Sports Madden NFL Cast. The NBA is also hosting its first fully animated alt-cast on Christmas Day, with ESPN rendering a game in Disney’s Magic Kingdom.
