Imagine this group at your New Year’s Eve party: Charles Barkley and Caitlin Clark. Jess Smith and Juju Watkins. Jason and Travis Kelce. Maybe Steve Ballmer talking (excitedly) about the features of his new Intuit Dome while Cosm CEO Jeb Terry explains the future of sports viewing and MLB Commissioner Rob Manfred discusses how to plan a special event — and how to reimagine it on the fly.
It’s all part of the 2024 Year-End Awards, and our sixth-annual edition features honorees in 12 categories. There are some tweaks — we are letting our staffers offer multiple options for Best Sports Movie and Best Sports Documentary, without declaring a winner — but the goal remains the same: to spotlight some of the people, places and events that made this another momentous year in sports business.
- Year-End Awards: Best Sports Audio — ‘New Heights’ podcast
- Year-End Awards: Best Media Personality — Charles Barkley
- Year-End Awards: Best Hire — Jess Smith
- Year-End Awards: Best Fashion Statement — PWHL and Molson
- Year-End Awards: Best NIL Athlete — JuJu Watkins, USC women’s basketball
- Year-End Awards: Best NIL Deal — EA Sports College Football 25
- Year-End Awards: Best Innovation — Cosm
- Year-End Awards: Best New Event — MLB at Rickwood Field
- Year-End Awards: Best Sports Business Athlete — Caitlin Clark
- Year-End Awards: Best Commercial — Dr Pepper / ‘Fansville’
- Year-End Awards: Best in Local Media — MSG Networks
- Year-End Awards: Best Sustainability Initiative — Intuit Dome
- Year-End Awards: Staff Picks — Favorite sports movie of 2024
- Year-End Awards: Staff Picks — Top Sports Documentaries
