The WTA Tour announced it administered a record $221M in prize money during the 2024 tennis season, a $42M increase from 2023. The Tour also said its total attendance increased 15% year-over-year, to more than 3.5 million, in 2024.
In addition, Pirelli signed a multiyear deal with Tennis Australia making it official tire partner of the Australian Open. The agreement marks Pirelli's entry into tennis, adding to a sports sponsorship roster that includes motorsports, soccer, sailing and skiing. Lululemon has also signed World No. 17 men's player Frances Tiafoe as the brand’s newest ambassador. He will debut the partnership this week at the Australian Open.
