The BNP Paribas Open has added three sponsors ahead of its 2025 edition -- La Roche-Posay, as the tournament’s official sunscreen partner, on a three-year deal; Kim Crawford, official wine partner, on a two-year deal; and Laykold, official court surface provider, on a five-year deal.
The tournament also renewed agreements with BMW (official luxury car) for three years, Motorola (official smartphone) for one year, and Veroni (official Italian charcuterie) for one year.
No agency was used, as the BNP Paribas Open handles its sponsorship sales in-house.
