Michigan AD Warde Manuel said the university has “no plans to put advertising in Michigan Stadium right now” after the athletic department sent a survey to fans garnering feedback on the concept, according to Angelique Chengelis of DETROIT NEWS. Manuel said, “There’s no permanent signage. There’s nothing we do on the videoboard to commercialize what we do, and there’s no plans to do it.” Manuel acknowledged ads can bring “tens of millions of dollars” to a school like Michigan. However, he said going that route is “not in our culture.” Manuel said people mad the university conducted a survey would “also be made if I did something and we didn’t do a survey.” Manuel: “We just needed to understand where our fans are. If the idea is that we don’t want to do that, then the question is, what other revenue buckets do we look at to increase revenue as we look at expenditures and those kinds of things?” While signage may not be coming to Michigan Stadium, Manuel knows the school must “come to the understanding that we need to find ways to continue to drive revenue streams to invest in our student-athletes and our sports programs so we can continue to do what we’ve done for the last eight years” (DETROIT NEWS, 2/10).
Michigan AD Manuel says Michigan Stadium won’t have permanent ads
