AWS Digital Athlete powered by Biocore
Collecting data from a wide array of sources — wearables, cameras and more — the AWS Digital Athlete calculates more than 300 data points per NFL player per day to build digital twins of each athlete. The AI algorithms inform training plans and help flag injury risk, based on an individual’s practice and game workload, and the frequency and intensity of contact. The Digital Athlete helps the league simulate scenarios that guide rule changes, playing a critical role in developing the dynamic kickoff and the hip-drop tackle prohibition that were implemented for the 2024 season.
Intel AI
Working with the International Olympic Committee, Intel has made its smartphone-based motion capture technology — 3DAT, for 3D Athlete Tracking — available for talent discovery in areas traditionally lacking such resources. With the Dakar 2026 Summer Youth Olympic Games on the horizon, Intel and the IOC visited Senegal in March 2024 and screened 1,016 young athletes, who each performed six exercises; 48 were identified as high performers recommended to the national Olympic committee. The same underlying 3DAT tech is also in regular use by MLS and Premier League clubs.
Plantiga
Makers of an in-sole sensor to track biomechanics and asymmetries in form, Plantiga is approved for in-game use by the NBA and FIFA. It has worked with NBA MVPs, NHL captains and Olympic gold medalists, including investor and seven-time medal-winning sprinter Andre de Grasse. A graduate of both NBA Launchpad and the Comcast NBCUniversal SportsTech Accelerator in 2024, Plantiga is advancing data collection on female athletes through work with the WNBA, top women’s college basketball programs and the Hettas shoe brand.
Svexa
Svexa uses AI algorithms to build training programs that are sophisticated enough to be useful to elite athletes. These B2B tools are embedded inside other apps, with modules for running, strength training and skill development, and can even cater to the preferences of a specific coach. Svexa acquired injury prediction company Zone7 in April 2024 for a holistic offering and a client base that spans pro soccer clubs on multiple continents, as well NFL franchises, national sports federations and many more.
Uplift Labs
Uplift Labs enables motion capture through iPhones and iPads, including the September 2024 release of a new direct-to-consumer app. That product requires only one camera to analyze certain movements and harnesses generative AI to build training programs and flag injury risk. With roots in baseball, Uplift’s enterprise products are used by a third of MLB clubs and LSU, last year’s College World Series winner, but have expanded to analyzing track and field throws, tennis serves, basketball shots (through NBA Launchpad) and golf shots, where it won Golfweek Tech Lab’s grand prize.
United States Olympic and Paralympic Committee: Video Autonomous Motion Analysis
Developed by the USOPC with the Southwest Research Institute, VAMA is a markerless motion capture system used to analyze athletes’ running biomechanics and starting technique. Video was uploaded to the cloud for centralized analysis by USA Track & Field, and athletes competing in individual sprints, hurdles and horizontal jumps improved their medal counts at the 2024 Paris Olympics to five gold and 14 total — up from zero gold and seven total in Tokyo. Among the users were gold medalists Noah Lyles, Gabby Thomas and Tara Davis-Woodhall.
