Fastbreak.ai
Fastbreak.ai’s AI-powered scheduling platform balances factors such as travel, competitive fairness, venue availability and player health to optimize the calendars of more than 30 clients, including the NFL, NBA and MLS. This attacks a critical pain point for both established and emerging sports leagues, which once endured this painstaking process manually, and affects business areas ranging from television viewership to properties’ carbon footprints.
Lap of Legends
Bringing together 42.3 million data points across 45 years of racing data, Michelob Ultra and Williams Racing created a real-versus-virtual F1 race, pitting Logan Sargeant against six virtual competitors. The activation combined AI, augmented reality and telemetry technology to enable Sargeant to compete against digitized versions of Williams Racing legends, who appeared as avatars in his racing helmet, and drew millions of television and livestream viewers.
MLSE Digital Labs’ Generative Video Editor
Maple Leaf Sports & Entertainment’s innovation arm, MLSE Digital Labs, created a first-of-its-kind video editor that automates the process of searching for clips, sequencing them together and applying edits based only on natural language commands. The technology is being used by MLS’s Toronto FC and has the potential to streamline content creation for more by reducing time spent logging game footage and retrieving video.
Orreco.ai
Orreco’s multimodal AI suite combines advancements in computing, cloud storage and generative AI to create a 360-degree view of an athlete’s performance and recovery. Its engine allows performance coaches to interact with athlete data through text or voice prompts and automates charting said data, creating personalized training plans and modeling injury risk. Users of modules within Orreco’s Te@m platform include the NBA, NFL and Premier League clubs, among others.
Prime Video
Prime Video continued adding AI-powered Prime Insights to its popular “Thursday Night Football” streams in 2024, most notably by making its pre-snap Defensive Alerts a regular feature on the main broadcast. The company also rolled out Pressure Alert, Defensive Vulnerability and Coverage ID insights, further demonstrating the power of NFL tracking data combined with Amazon’s AI capabilities.
Zippin Outdoors
Zippin developed a checkout-free concessions offering that can be retrofitted to outside structures — and withstand outside elements — for Inter Miami CF in response to the increased demand that followed Lionel Messi’s arrival. The challenge came in adjusting Zippin’s camera placements and computer vision algorithms to accommodate unpredictable factors such as light, humidity and fluctuating temperatures. The opportunity is now huge for venue operators looking to streamline fans’ F&B experiences outside of controlled environments.
