Learn more about the nominees for the third annual Sports Business Awards: Tech, honoring the most significant sports technology advancements of the previous calendar year.
This is the first year of our new award, Next in Sports Tech: Rising Female Leader, which is presented by Next League and recognizes an up-and-comer poised to change the sports and technology industries for the better.
The nominees were evaluated by a panel of SBJ-selected external judges, and winners were selected.
A ninth award — Sports Technology of the Year — is chosen from the winners of the other eight categories. The award represents the greatest technological impact on the sports industry in 2024.
The awards will be presented live on March 4 at the Hard Rock Hotel in New York City, kicking off SBJ Tech Week.
Best In AI
Fastbreak.ai
Lap of Legends
MLSE Digital Labs’ Generative Video Editor
Orreco.ai
Prime Video: “Thursday Night Football”
Zippin Outdoors
Best In Athlete Performance Technology
in partnership with Leaders Performance Institute
AWS Digital Athlete powered by Biocore
Intel AI
Plantiga
Svexa
Uplift Labs
United States Olympic and Paralympic Committee: Video Autonomous Motion Analysis
Best In Fan Experience Technology
3D Digital Venue: Group Sales Portal
MLB Ballpark App
NASCAR Tracks App
Orlando Magic: Magic Money
SailGP: LiveLineFX
Best In Immersive Technology
Cosm
ESPN, Canon, Meta: Volumetric Highlights
Noche UFC at the Sphere
Proto Hologram
StatusPro: NFL Pro Era
Best In Venue & Franchise Operations Technology
MLB: Go-Ahead Entry
PMY Group: OPTIC
Retailcloud
Softtek
Wicket
Best Technology Collaboration
LAFC x Ticketmaster x Wicket x Axess AG x Tapin2 x Mashgin: Facial recognition tech at BMO Stadium
Learfield x OneTeam Partners x EA Sports: EA Sports: College Football 25 game’s NIL deal deployment
NHL x AWS: First fully cloud-based live professional sports broadcast
PGA Tour x Bolt6 x CBS Sports x NBC Sports x Animation Research Ltd x Kaze Aerial Production: Drone data tracking during live broadcast
Pixellot x SportsEngine Play: AI-powered automated streaming in youth sports organizations
Next In Sports Tech: Rising Female Leader
presented by Next League
Noele Crooks, San Francisco 49ers
Rebecca Dyer, Genius Sports
Prithvi Gandhi, NBA
Ami Kumar, GameChanger
Leah Royer, Monumental Sports & Entertainment
Kelli Sullivan, BreakAway Data
Technology Executive Of The Year
Craig Borsari, UFC
Gary Brantley, NFL
George Hanna, LA Clippers and Intuit Dome
Dustin Myers, Fox Sports
Julie Souza, AWS
