NASCAR HOFer Dale Earnhardt Jr. announced on social media Friday that he “has secured the right to use a stylized version of No. 8 and will forgo the original No. 8 logo used by his NASCAR team, JR Motorsports.” His decision came two days after Ravens QB Lamar Jackson “filed an opposition claim with the U.S. Patent and Trademark Office to stop Earnhardt from putting that JRM version of No. 8 on merchandise.” Jackson, who has worn No. 8 since is college days at Louisville, “previously registered the trademark ‘ERA 8 by Lamar Jackson.‘” His latest claim argued that Earnhardt’s attempt to trademark that particular version of No. 8 would “create confusion among consumers.” Earnhardt “avoided a trademark review with the rebranding” (AP, 4/4).
Earnhardt rebrands No. 8 after trademark dispute
