The USTA is extending its relationship with IMG as the governing body’s representative in U.S. Open media rights negotiations on a multiyear basis. Parties declined to specify the length.
IMG has worked with the USTA since 2011, primarily focusing on international efforts, but will now add brokerage of domestic media rights to its purview. The group advised and represented the USTA in its recent domestic renewal with ESPN, which starts in 2026, runs through 2037, and is worth north of $2B total.
A key tentpole there is the revolutionized Mixed Doubles Championship, which will move from the second week of the U.S. Open main draw to Fan Week and feature a $1M prize. IMG and the USTA hope increased attention on the event will further expand international deals.
IMG also represented the French Tennis Federation last year in its 10-year, $650M domestic deal with TNT Sports to air the French Open, and is partnered with AELTC (Wimbledon), ATP Media and WTA Ventures.
The agency has a host of high-profile partners outside of tennis as well, including the NFL, which it represents in more than 30 markets across Asia and Europe. The NHL, NWSL, PBR and more are part of the portfolio.
