In a record year for Super Bowl advertising revenue, with Fox already hauling in nearly $700 million from ad sales and multiple 30-second spots clocking in north of $8 million, sports marketing and media buying agency Optimum Sports sees it all from the inside.

Prime Video has greenlit four-part docuseries “For the Win: NWSL” from Words + Pictures.

It’s not easy to build a league from the ground up. Just ask the women behind Unrivaled’s studio show.

While Super Bowl LIX will once again easily be the biggest and most-watched event in the U.S., it also represents an incredible opportunity for the league to expose its marquee event to markets all over the world. Helping in that effort is IMG, which signed on in 2023 to exclusively represent the le...

Roku has teamed with Reese Witherspoon’s production company Hello Sunshine and Rich Eisen Productions for the new weekly talk show “Women’s Sports Now.”

One of the key remaining conference realignment dominos has seemingly stabilized.

The U.S. National Flag Football team will have the silver screen experience, as USA Football has partnered with Duality Sports & Entertainment to create “Champions Rising: USA Football’s National Team.”

Fox Sports is celebrating its most lucrative Super Bowl yet, with a double-digit number of spots selling for north of $8M, according to a source familiar with the matter.

With 97 million active users, Fox-owned streaming service Tubi returns to the Super Bowl with a new campaign.