CT United retains Wasserman to sell stadium name

Wasserman’s primary remit will be to sell naming rights for the team’s forthcoming waterfront stadium in Bridgeport. Connecticut United Football Club

Connecticut Sports Group (CTSG), the owner of MLS Next Pro expansion club CT United FC, has retained Wasserman as the club’s sales agency of record. Wasserman’s primary remit will be to sell naming rights for the team’s forthcoming waterfront stadium in Bridgeport. Construction on the 10,000-seat stadium is slated to begin this year, and CT United FC is slated to make its MLS Next Pro debut in 2026.

CTSG has also announced plans to pursue expansion teams in the NWSL and MLS. The stadium, which is the anchor for a larger waterfront revitalization project that would include 1,000 new housing units, is designed to be expandable to accommodate up to 22,000 fans.



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