Kristin Shaff
Global Director, Strategic Partnerships
Kristin Shaff has overseen AWS’s sports and entertainment partnerships strategy for nearly a decade, positioning the brand’s cloud computing and machine learning technology as a driver of performance and innovation. To reach B2B clientele, the 15-year marketing veteran has built compelling case studies demonstrating how high-profile sports properties, such as the NFL, NHL, Formula 1 and Bundesliga, are using AWS products in a variety of ways, including athletic performance, fan engagement and operational efficiency.
