Amber Steele
Vice President, Global Sports Partnerships and Operations
Eric Kacker
Vice President, Entertainment, Partnerships, Influencers, Culture and Sports , North America
Coca-Cola pioneered much of venue signage, point-of-sale displays and other rudiments of venue sponsorship. The beverage marketer still has a large presence globally, where Amber Steele, with Coke since 2004, orchestrates a powerful collection of global rights, including longtime International Olympic Committee and FIFA World Cup sponsorships. On the North American front, Eric Kacker’s marketing toolkit contains NCAA, U.S. Soccer rights and an array of team and venue deals across large properties. Prior to his current nine-year stint at Coke, Kacker held various marketing slots at Delta Air Lines from 2008-11 and 2013-15.
