Power Players: Brand Builders — Under Armour

Under Armour
Sean Eggert
Senior Vice President, Global Sports Marketing

At the intersection of one of the most prominent brands in sports, Sean Eggert has helped Under Armour’s sports marketing efforts across the world with his 20-plus years of experience. Some of his biggest accomplishments, such as launching the company’s first global youth athletic platform, UA Next, and the brand’s first global sports marketing measurement and ROI system, led to a portfolio restructure that saw the company rewrite $470 million in global contracts. Eggert was a 2018 SBJ Forty Under 40 honoree when he led sports marketing at Red Bull.



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