Wasserman changes name to The Team amid buyer search

L.A.-based sports marketing and talent representation giant Wasserman is changing its name to The Team starting Monday. The branding shift comes as the agency’s founder & CEO Casey Wasserman is selling off an estimated 40% stake valued at approximately $2B. It was revealed in late January that h...


Talent Pool: Latest agency signings

Professional sports signings

Range Sports signs women’s flag football star Kiona Westerlund

Range Sports’ women’s division is adding 18-year-old flag football standout Kiona “Ki’Lolo” Westerlund to its talent representation roster as a client. The agency will be handling her NIL deals. She will be managed by her point agent, Range Sports Coordinator of Player Relations, Nyah Jones.

SBJ gets first look at TOCA Social’s U.S. debut

TOCA Social will open its first U.S. venue Friday with a 20,000-square-foot facility at Grandscape in The Colony, Texas, as the soccer-themed entertainment concept expands from the U.K. into the North Texas experiential venue market.

CAA Baseball adds two agents

Ex-WME MLBPA certified agents Braden Looper and Matt Nimer are joining CAA’s baseball division. Both will report to CAA’s co-heads of baseball Andrew Nacario, Matt Ricatto and Ryan Hamill. Nimer will be based out of N.Y. and Looper will be based out of Chicago.

Talent Pool: Latest agency signings

Professional sports signings

How Megan Keller’s golden goal is paying off for Bartlett Hockey

Megan Keller was never supposed to be a cornerstone of Bartlett Hockey’s business. When she met co-leaders Brian and Scott Bartlett over lunch in Boston, there was no Professional Women’s Hockey League and she was living largely off USA Hockey stipends.

USL lands Weatherford Capital investment ahead of D1 leap

Tampa-based private investment firm Weatherford Capital is joining BellTower Partners in becoming an investor and partner for the United Soccer League as it nears the launch of its new top division, USL Premier, in 2028. The exact value and size of the firm’s equity stake were not disclosed. Neither...

In ‘The Comeback,’ Leigh Steinberg reflects on losing his firm, earning trust and why transparency matters more than image

For decades, Leigh Steinberg was untouchable. He was the super-agent behind NFL icons, the inspiration for “Jerry Maguire,” the man whose clients raised more than a billion dollars for charity. He had the beautiful house in Newport Beach, Calif., and the influence to reshape how the NFL thought abou...