GSE Worldwide is stepping up its use of artificial intelligence. The N.Y.-based agency is hiring Park City, Utah-based advisory firm Extraordinary AI to help weave AI into everyday work across the agency. The goal is to help staff use technology to work faster, make better decisions and deliver more...

Former WME agent KAILEY EDWARDS has joined Lift Management to become its new VP/Women’s Sports & Business Development. She is bringing with her two clients from WME, including Lynx G OLIVIA MILES and Mystics C LAUREN BETTS for their on-and-off-the-court representation.

Fresh off the heels of the 2026 FIFA World Cup, soccer media and culture company Footballco has moved into the services side of its business with a controlling stake in K.C.-based creative and production agency Starting Eleven, a move aimed at broadening its studios offering in North America and bey...

State of Play

One of the most important venues of the 2026 FIFA World Cup never hosted a single fan.

ARLINGTON, Texas — Dallas-Fort Worth’s long-anticipated 2026 World Cup story came to an end Tuesday afternoon when Spain earned a spot in the World Cup final with a 2–0 win over France at Dallas Stadium.

Klutch Sports has signed its first-ever soccer client in USMNT and Ligue 1 club Monaco F Folarin Balogun, who has signed with the agency for off-the-field representation.

Scott Fitterer has left the Commanders’ front office to join Athletes First as an agent and executive in the firm’s coaches and executives division. Fitterer has spent the last two seasons as a personnel executive in Washington after a long run in NFL front offices.