Boutique agency Smith&Saint signed a slew of Olympic athletes including track and field gold medalist Masai Russell, wrestling gold medalist Amit Elor, diving silver medalist Kassidy Cook, skier Tricia Mangan, skier Svea Irving and figure skater Elladj Balde.

Athletes First’s traveling college football festival, the Tailgate Tour, is rolling out across the country for a third season. The tour features a custom 55-foot hauler, hospitality space, a VIP lounge, a podcast studio and a live event stage. It will stop at 11 universities including Ohio State, Ok...

Michigan’s high school football scene is getting a bump in corporate support. Just in time to celebrate its 20th anniversary, the Prep Kickoff Classic, hosted at Wayne State University in Midtown Detroit, gained Amazon as its title sponsor. On top of four high school matchups over Aug. 28-29, the ev...

Big changes are coming to the American Cornhole League’s ownership structure. The Rock Hill, S.C.-based outfit is moving away from owning and managing its 16 teams by making them all available for licensing. Brands, individuals and investment groups can pay $25,000 per year to become a licensed team...

CAA was among one of the busiest agencies this week with its Stellar Germany office signing HSV F Thierry Sedlatschek and CAA Base adding Birmingham City S Kaidon Robinson. CAA Baseball also signed a slate of MiLB talent in New Hampshire Fisher Cats SS Eddinson Paulino, Augusta GreenJackets P Rayven...

United Entertainment Group is expanding its offerings within the sports industry by placing a higher emphasis on cutting deals for clients that focus on PR, rights deals, partnerships and talent in that sector.

The Univ. of Michigan’s NIL collective, Champions Circle, is launching a media network in a partnership with The College Sports Company. The network, titled Champ Media, goes live today and will be the home of four shows including Champions Circle’s flagship show “The LAB;” “The Team” hosted by curr...

Octagon’s Olympic Sports Division is taking on squash representation. The agency will represent its first batch of squash athletes with the addition of Olivia Weaver, Amanda Sobhy, Sabrina Sobhy and Marina Stefanoni. Octagon will also work directly with the sport’s American governing body, US Squash...

Andrew Stallings almost never says no to a good opportunity, even if it’s something that — in his own words — is sink or swim.

Athletes First signed Storm G Lexie Brown to the roster and signed Auburn S Antwon Fegans Jr. and East Ascension High School OT Brysten Martinez for NIL representation.