Brooklyn Sports & Entertainment, parent company of the Nets, Liberty and Barclays Center, has partnered with artificial intelligence-powered basketball training system Shoot 360 to deploy its technology in the youth basketball facility BSE is opening in downtown Brooklyn this fall.
The facility, called the Brooklyn Basketball Training Center, will be located across the street from Barclays Center and host after-school/weekend programming, 1-on-1 training sessions, and venue rentals for parties or corporate events.
Shoot 360 will augment it by installing five shooting cages, which measure/track analytics like arc, alignment and percentage, and three skill cages, which gamify training through ball-handling and passing challenges.
“Our goal has been to bring [basketball training] into the 21st century,” Shoot 360 Founder and President Craig Moody told SBJ. “There’s a really deep tradition in U.S. basketball of coaching, but it’s all been subjective. The only real objective information we give is the stat line. We see [Shoot 360’s] technology being the objective part of it, to inform what [players] should be training and where they’re progressing to, benchmarking where they are against their peers or other people.”
Shoot 360 has 55 operational facilities in the U.S. and 60 more currently being developed, according to Moody. The Warriors own one of the franchises, while two others are co-branded with the Clippers and Jazz, respectively. Shoot 360 also has a fan experience booth installed at Intuit Dome.
The company is backed by a slew of athlete investors, including Liberty F Breanna Stewart, Hawks G Trae Young, 17-year NBA veteran Thaddeus Young and retired NBA-er Jamal Crawford.
