I’m intrigued to see how many more AI-enhanced sponsorship deals we start seeing between brands and athletes.

Now, not every person has a Shaq-sized personality, but that opportunity to capitalize on a super-sized charisma has to really pique the interest of companies like Carvana, which has the tech power to create an AI version of the Hall of Famer. More on that below. — Ethan Joyce

In today’s edition of Power Up:

• Carvana featuring AI version of Shaq
• Ravens, The Famous Group create mixed-reality production for 30th anniversary
• Playfly expands ad monetization tech