Set aside some time today to read our breakdown on women’s sports sponsorship from my colleague Rachel Axon, which shows the boom of support experienced since 2020.

As far as I’m concerned, it might be one of SBJ’s best deep dives of the year. — Ethan Joyce

In today’s edition of Power Up:

• Big takeaways from TGL’s schedule release
• NBCU almost sold out for NBA ads this season
• Report: App issues at NFL London