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The Business of Women's Sports: Sponsorship in an evolving landscape

Football season leads to big handle boosts in Maryland, North Carolina

Early reports from state regulators show the train chugging on with the opening of football season, with year-on-year double-digit handle growth in New York and upper-tier states North Carolina and Maryland both up more than 20% on last September.

New York has eclipsed $2 billion in handle in 10 of the last 13 months.

September 2025 betting handles


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