The audience in Canada on Rogers Sportsnet added another 10.9 million viewers for Game 7 of the Dodgers-Blue Jays World Series. That marks the best English-language, non-Olympic broadcast on record in Canada (only the 2010 Vancouver Games scored higher). It is also Rogers’ best audience on record. The Sportsnet audience peaked at 14 million viewers in the bottom of the ninth inning at around 11:38 p.m. ET. The entire World Series on Sportsnet averaged 7.5 million viewers, delivering the seven best Blue Jays game audience numbers ever (Game 1: 7 million; Game 2: 6.6 million; Game 3: 5.8 million; Game 4: 6.2 million; Game 5: 7.2 million; Game 6: 9.4 million; Game 7: 10.9 million). Overall, the MLB postseason averaged 2.5 million viewers on Sportsnet.
Halfway through the season, Prime Video is averaging 14.95 million viewers for “Thursday Night Football.” It would be the company’s best figure since becoming the sole broadcaster, but it’s still behind the 16.4 million that Fox and NFL Network averaged for the package in 2021. Prime is up 15% from the same point last season, and the “TNF” median age is 48.2, which is almost eight years younger than audiences watching the NFL on linear networks (55.9).
The NHL has stayed hot early on ESPN. Games are averaging 587,000 viewers, up 40% from the same point last season. The Frozen Frenzy tripleheader last week saw a 20% bump, led by 680,000 viewers for Penguins-Flyers.
