Daniel Machado
Senior Manager, Partnership Marketing
Major League Soccer / Soccer United Marketing
Age: 29
Born: Livingston, N.J.
Education: Rutgers University, B.S., exercise science and sport studies, sport management option
With his knowledge of the global game, Daniel Machado was SUM’s commercial lead for the Mexican men’s national team match at Kyle Field in College Station, Texas, last year. He was instrumental in the event’s success, especially for fan fest sponsors AT&T, Michelob Ultra and The Home Depot.
Social cause I’m most passionate about: Animal rights, specifically dog rescues, which have become particularly important ever since the two “goodest” boys ever entered my life — Ace and Foster!
How I consume sports content: Mostly through live TV and digitally through highlights, social media posts, etc.
How my expectations of a job in sports business matched reality: Prior to entering the business, I didn’t realize how much of a grind the industry really is. But working in live events, there is always something happening and always another event around the corner to look forward to!
Impact of Gen Z’s sports viewing habits on live events: Gen Z is a much more digitally savvy audience, requiring more innovation and quick content for their sports viewing. Live events will need to offer more than just the traditional games to capture the attention of the younger generations.
Best use cases for AI in sports: Leaning into AI’s ability to analyze large amounts of data in a quick manner will help teams learn more about their performances and create customized training plans for athletes. AI can also help automate tasks for schedules, programming, facilities, etc.
When I attend a sporting event, I want … : To see the greatest athletes in the world perform at their best in a great environment for the sport (stadium, field, arena, etc.).
You’d be surprised to know that I … : Spent most of my free time growing up working at a bakery that my parents own.
