Ole Miss is set to announce a deal with The LinkU, Sports Business Journal has learned. An official announcement is slated for Tuesday. The LinkU boasts a portfolio of 30-plus brands that will be available to work with Rebels athletes. The company is also slated to be integrated into the school’s NIL structure, including potential collaborations with the Grove Collective (Ole Miss’ NIL collective). Ole Miss marks the fifth Power Four school to work with The LinkU, along with Arkansas, Houston, Texas A&M and Georgia Tech.
Ole Miss adds new revenue generation partner in The LinkU
