Members-only clubs that include robust programming and exclusive perks are proliferating across sports. But even as they grow, maintaining discretion, or at least an aura of mystery or secrecy, is important to consumers. The Crest Club makes our list of Great Ideas in VVIP Experiences for 2026.
The Crest Club
Providers: U.S. Ski & Snowboard and Horizon Sports & Experiences
The experience: The Crest Club debuted this winter, taking snow sports enthusiasts to some of the best mountains in the world, where they get exclusive skiing access as well as behind-the-scenes interaction with the competitors.
The Crest Club’s 2026-27 season makes six stops, including five on the World Cup circuit, with three in Europe — Kitzbuhel (Austria), Courchevel (France) and St. Moritz (Switzerland) — and, in the U.S., Beaver Creek, Colo., and Sun Valley, Idaho. Michelin-star dining and private hospitality are included at each stop of a tour limited to 12 guests and geared toward snow sports’ highest-earning enthusiasts.
Perks: Each trip will include a snow sports legend — last year’s was Picabo Street — skiing alongside guests; private introductions to elite U.S. ski team athletes and behind-the-scenes insight into their preparation and competition; admission to renowned alpine venues normally unavailable to the public; luxury dining, hospitality and lodging; and custom apparel.
Buyer/member customer service: Dedicated professionals manage personalized pre-event planning, including itinerary design and detailed preference tracking. Once on the ground, a private point of contact oversees every movement, secures priority access and orchestrates transitions between the venues, hospitality spaces and athlete touchpoints to ensure a seamless experience.
Cost: Pricing begins in the five-figure range.
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