- SBJ’s Joe Lemire turns the generative AI chatbots on the NCAA Women’s Basketball Tournament to fill out his brackets — and reveals their surprising picks for the national champion.
- The Women’s Final Four will see Togethxr launch its largest single-venue activation ever, with several sponsors backing Togethxr House in Phoenix, reports SBJ’s Rachel Axon.
- NBC and Peacock averaged 1.1 million viewers for Milan Cortina Paralympic coverage, up 24% from Beijing four years ago, writes SBJ’s Austin Karp.
- In this week’s Talent Pool agency roudup, SBJ’s Irving Mejia-Hilario notes that Packers CB/WR Bo Melton and Bears DT Gervon Dexter Sr. signed with agent Drew Rosenhaus of Rosenhaus Sports for representation.
- The Hornets retired Dell Curry’s jersey No. 30 on Thursday night in a Spectrum Center halftime presentation attended by his sons Steph and Seth Curry, Hornets co-chairmen Rick Schnall and Gabe Plotkin, President/Business Operations Shelly Cayette-Weston and President/Basketball Operations Jeff Peterson, notes SBJ’s Tom Friend.

