The Masters’ new Player Services Building, “typical of most new structures at Augusta National,” is “tucked among trees and looks like it has been there all along,” and it was “created to make the players’ experience unlike any other,” according to Doug Ferguson of the AP. One of the key additions is the new locker room, which is “enormous with 100 lockers.” There is “a safe in each locker, a shelf to charge phones, even the gold-plated ‘map-and-flag’ emblem of the Masters on the handle of each locker.” The lounge just before the locker room is “a tribute” to Augusta National and Masters co-founder Bobby Jones. The lounge’s sitting area is “framed by two tables” -- one of which “was made from magnolia wood of a felled tree on Magnolia Lane during Hurricane Helene in September 2024.” As players leave for the practice area or the course, there are “photos of winning moments from the last five Masters.” The club also has “installed a camera at the end of the hallway for television purposes, similar to players leaving the locker room on their way to center court during Grand Slam tennis events.” The building is open to “only players and their immediate families, coaches and caddies, trainers and other members of the support team” -- but “no public, no press, no agents.” Ferguson noted it is a “haven, pampering at its finest, which is what the Masters has strived to deliver all these years while never failing to look to improve” (AP, 3/27).
Masters’ new Player Services Building aims to give competitors ‘experience unlike any other’
